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Case Study

How Affordable Family Storage Boosted Move-Ins by 175% with a High-Converting Website

From a sluggish 2% conversion rate to a powerful 5.5% — a $42K/month revenue lift from the website alone.

Executive Summary

Affordable Family Storage, with 17 locations across eastern Nebraska and western Iowa, knew their website wasn’t pulling its weight. Their out-of-the-box SiteLink site was underperforming at just a 2% conversion rate, leaving valuable revenue on the table. We partnered with them to build a custom, branded, conversion-focused website and move-in flow — and the results were staggering. Conversion rates soared to 5.5%, unlocking an estimated $42,000 in additional monthly revenue. With added traffic from paid search, the returns were even greater.

 
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Background

  • Company: Affordable Family Storage
  • Region: Eastern Nebraska & Western Iowa
  • Portfolio: 17 Self storage locations
  • Goal: Build a high-performing website that matched their brand, converted better, and could scale with their growth

The Problem

Their default SiteLink website wasn't tailored to their brand and lacked conversion-focused design. Support was slow, updates were difficult, and at just a 2% sitewide conversion rate, they knew they were missing out. With constant new facility openings, the website was a bottleneck — not a growth lever.

Before

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Our Solution

We broke the project into three clear phases, ensuring strategic focus and steady momentum:

Brand-Aligned Website Redesign

We built a custom-themed website that visually represented Affordable Family Storage’s brand — clean, trustworthy, and modern. We used SiteLink's location and unit-specific URLs to deliver the fresh site quickly, not letting API development prevent delivery. 

Custom Move-In with Sitelink API

Affordable Family Storage had a strong vision for a seamless move-in experience that also promoted upsells and value-based pricing. Together, we mapped user flows, then translated them into actionable design and development plans. Our dev team implemented a custom API integration with SiteLink, creating an intuitive, persuasive path to purchase.

Branded Account Management

Plans to create a branded account login and bill-pay portal were scoped and mapped, but ultimately deprioritized as the business model shifted.

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Results

+175%
Conversion rate lifted from 2% to 5.5%
$42k+
Conversion rate lift resulted in a lift of $42k MORE each month
380+
Monthly Paid Search Move-Ins

 

What the Industry Noticed

Their website quickly became a benchmark at industry trade shows, praised as a top-tier example of what a modern self storage website could and should be.

Mobile Unit Selection Process

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Conclusion

Affordable Family Storage knew their website could be doing more — and they were right. Together, we built a high-converting digital platform that dramatically improved their unit occupancy, delivered a 175% lift in conversions, and generated tens of thousands in monthly revenue. All from the same traffic, just better performance.

 

What Happened Next

With a proven online engine fueling their growth, the owners eventually stepped back from operations and brought in a national management firm. The custom site is no longer live — but the impact it made was real and lasting.

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