The Self Storage
Website Co.
1–3 locations · The Small Operator Program

High performing websites
aren't just for big operators.

Your website has one job: turn the person searching into a move-in. We design for that job, monitor move-ins, and improve performance.

This program gets operators with one to three facilities off the storEDGE, SiteLink or other dated template and onto a custom site built to convert.

Priced as a monthly line item, not a five-figure project.

Investment
$298 / month, one location
Month to month. Cancel any time, no contract, no risk.
+ $49 / month per additional location, up to three
SEO and AEO ready, so people and AI both find you
Analytics and conversion reporting, so you can see it working
Unlimited updates, we make the changes for you
Custom design, not a template
SEO & AEO ready
Analytics & conversion reporting
Design refresh after two years
The objection we hear most

“I don't get move-ins from my website, so why would I invest in it?”

01
The site was never built to convert
02
So it doesn't produce move-ins
03
It gets written off as an expense
04
Stays untouched, keeps not working
Breaking the loop

Start with a site that converts.

Chicken and egg. Marketing sends people to a site with move-in killers designed in, and they leave. Fix the site and every renter marketing sends is worth something.

See all five move-in killers →

Want the math on your own numbers? The performance calculator shows what a percentage point of conversion is worth at your rates.

Research insight — what the REITs already know

Roughly 83% of Public Storage's move-ins in 2024 came through their website. They treat it as the front counter, because for most renters it is, and they adjust rates and marketing by watching the effect on web traffic, reservations, move-ins, and length of stay. The same loop, at your scale, is what this program runs.

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Before / after

The same facility, before and after

Scroll each one. The old site lists what you have. The new one lets a renter pick a unit at a real price and book it.

Before — the outdated site scroll ↓
Full scroll of The Attic Self Storage website before the redesign, an outdated design with a static rate list
Dated styling that could be any storage business
Static rate list, no way to pick a unit
Prices and availability go stale the day they're posted
Phone number and hours hard to find on mobile
After — custom build scroll ↓
Full scroll of The Attic Self Storage website after the custom redesign
Modern design built custom to the business, not a template
Dynamic unit selector, so renters pick the unit they want
Real-time prices and inventory, even without an FMS
Click-to-call, hours and directions fixed to the top on mobile
Ultimately, a better conversion rate
★★★★★5.0 on Clutch · Verified review

"The Self Storage Website Company's customer focus, honesty, and value were impressive."

Provided valuable insights into the client's website capabilities for targeted local marketing, and recommended ways to dig deeper into information the client hadn't considered.

K
Ken Schwenke
CEO, Wilson Legacy LLC
What's included

The whole offer, in one place

One number, nothing here billed as an upsell later. This is the site itself plus the groundwork that makes marketing and optimization work when you're ready for them.

Free design refresh after 24 months

Stay 24 months and the redesign is on us, at the same monthly, instead of an aging site.

$298 / month, one location
No setup fee Month to month Cancel any time
+ $49 / month per additional location, up to three.
Custom site with a real unit selector and move-in path
SEO and AEO ready, so people and AI both find you
Analytics and conversion tracking configured day one
Unlimited updates, hosting, SSL and security
Free design refresh after 24 months
Get started →

Not included, quoted separately

When you're ready, we can add these on.

Self storage marketing

Ongoing local SEO, Google Business Profile management and paid search, to drive more traffic to a site already built to convert.

Get a quote
Conversion optimization and move-in monitoring

Ongoing A/B testing and monthly reporting on calls, reservations and move-ins. The tracking is already in place, so this can start any time.

Get a quote
Photography

Use your own, or we’ll help arrange a shoot. Good photos of a clean facility do more than any design trick.

Get a quote
Self storage website options

What your other options are

Typical market ranges for a single-facility operator. Note who actually does the work in each one — that's usually the difference that matters. Bring your actual invoice to the call and we'll do the real math.

This program
Done for you
FMS template site
DIY builder
Custom agency build
Up-front
None. No setup fee.
No separate build fee
$0, plus your weekends
$8,000–$15,000
Monthly
$298, cancel any time
$100–$300 per location, inside your FMS fee
$25–$60 + plugins
$150–$400 care plan
Who does the work
We do
You do
You do
They build, then hand off
Storage expertise
It is the only thing we build
Built for software, not selling
None
Not likely
Two years in
Free redesign at 24 months
Same template, older
Yours to keep patching
Aging design, refresh quoted

Scroll sideways on a phone to see every column.

Research insight — Six in ten consumers said a bad website experience made them less likely to do business with that company at all. Vistaprint

Getting started

Start with twenty minutes on the phone

You leave that call knowing what we'd change and what it costs, whether or not you sign.

Get started →
STEP 01

Schedule a call

We pull up your current site, your FMS and your market. You leave knowing what we'd change and what it costs.

STEP 02

Design and build

A custom design around your brand and facilities, with your rate table, unit types and move-in path. Typically four to six weeks from kickoff to launch.

STEP 03

Go live

The site goes live and we keep it running: analytics and conversion tracking, hosting, SSL, updates and security every month. At 24 months the redesign is on us.

A better site is the first step to more move-ins

Start by leaving the tired old template behind. Twenty minutes with us and you'll know exactly what a new design would change for your facility.

$298/mo month to month · SEO & AEO ready · conversion reporting · cancel any time