The Self Storage
Website Co.
Self Storage Website Design

Website design
for self storage.

Your website has one job: turn the person searching into a move-in. We design for that job, monitor move-ins, and improve performance.

yourfacility.com/reserve
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Pick a size

Live availability and rates from your management platform.

5 × 5
25 sq ft · regular closet
from $24/mo
5 × 10
50 sq ft · walk-in closet
from $44/mo
10 × 10
100 sq ft · one bedroom
from $128/mo
Choose unit type

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Climate controlled
Heated and cooledCovered loadingDigital gate access
Drive-up access
Pull up to the doorIndividually alarmedDigital gate access
← back
Rate and offer

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Economy
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First month free
Premium · ground floor
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First month free · half off months 2–3
← back
Unit held for 24 hours
Four taps. No phone call.

That is the whole flow we shipped for a 17-location operator, wired straight into SiteLink. Their site conversion went from 2% to 5.5%.

Run it again
See the case study
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Due today$0
Interactive demo · try it
SiteLinkstorEDGEEasy Storage SolutionsLocal SEOGoogle AdsOnline move-inRate managementMulti-facility
SiteLinkstorEDGEEasy Storage SolutionsLocal SEOGoogle AdsOnline move-inRate managementMulti-facility
The problem

Most Self Storage Website have Move-In Killers Designed In

#5 Unit feature roulette Renters pick a size and hope and don't realize it's inconviently located #4 Confusing unit lists All units are shown instead of helping a user pick. #3 Broken or overloaded forms Too long, or disconnected from the move-in. #2 Checkout redirects The rental finishes on somebody else’s domain. #1 Outdated, trust-killing design If the site is in disrepair, maybe the business is too?
Read the full breakdown →

Insight — Six in ten consumers say a bad website experience makes them less likely to do business with a company at all. Vistaprint

The solution

What we do to make a self storage website get more move-ins

01 — Self Storage Website Design2–5 weeks

Self storage website design that beats all five conversion killers

Feature-based unit selection, a unit list that guides instead of overwhelms, a short connected form, checkout that stays on your domain, and a design renters trust on sight.

Live rate + unit feeds
Multi-facility architecture
Core Web Vitals green
02 — Self Storage Marketing

Self storage marketing that fills the site with renters

Own the 5 mile local search and paid search to fill your site up with users ready to rent.

03 — Self Storage Conversion Optimization

Optimize the site to get more move-ins

Once the site works and the traffic is ready to rent, A/B testing squeezes out more move-ins with each test.

2% → 5.5%site conversion
04 — Self Storage Move-In Monitoring

Move-in monitoring that keeps the receipts

Calls, reservations, and move-ins tracked and reported monthly. Constant performance monitoring is how we get the feedback that the site is doing its job.

380+
paid search move-ins / mo
17
locations on one system
$42k
added revenue / mo
How we decide

We lead with evidence, not "trust me, I'm a guru"

Plenty of people in this business have strong opinions about hero images. We work hard to show you the reasoning instead. When we recommend a layout, a shorter form, or a page-speed target, we try to point at published research, a test we have run on a storage site, or your own numbers. When something is a judgment call, you'll hear us say, "I'm not sure, lets test that!"

Research insight

It takes about 50 milliseconds for someone to form a trust judgment about a website. Asked why they distrusted a site, nearly half of people pointed to the way it looked, before reading a word of the content.

↑ You will find boxes like this one throughout the site.

Published research

Cited, linked, and translated into plain English.

Tests on your site

A/B tests on the reservation path, judged on move-ins.

Your own numbers

Calls, reservations, and move-ins, tracked every month.

Our results — one operator, two quarters
+175%

Conversion rate, 2% to 5.5%. Same traffic.

Affordable Family Storage, 17 facilities across eastern Nebraska and western Iowa. An estimated $42,000 a month in additional revenue.

Case study

Affordable Family Storage: 17 facilities, 175% more conversions

Before
After
Affordable Family Storage homepage, redesigned Original Affordable Family Storage homepage

See how we turned a distressed website that converted poorly into an example site recognized with accolades at SSA.

+175%
conversion
$42k
monthly revenue
17
locations
See the full case study →
★★★★★5.0 on Clutch · Verified review

"The Self Storage Website Company's customer focus, honesty, and value were impressive."

Provided valuable insights into the client's website capabilities for targeted local marketing, and recommended ways to dig deeper into information the client hadn't considered.

K
Ken Schwenke
CEO, Wilson Legacy LLC
About

I started The Self Storage Website Co. because most operators can't tell if their website is making them money or costing them money. We build sites that grow your business and look amazing.

C
Chris
Founder
Connect on LinkedIn

Get started
in three steps

1

Tell us about the facilities.

2

Get a proposal.

3

Design and Launch.

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