The Self Storage
Website Co.
Website Co.
Performance calculator
What one point of conversion is worth
Four numbers off your last monthly report. Everything below updates as you type.
Your last month
Unique visitors to the site last month.
Reservations or rentals completed on the site.
What a new online move-in pays per month.
How long a tenant stays, on average.
{{ liftLabel }}
Percentage points added to your current rate. Our clients often start between 1–2%; 3% is good, and 5% is what a tuned site can reach.
Where you stand
{{ currentConv }}
Site conversion rate
{{ currentRev }}
New revenue added per month
At {{ targetConv }} conversion
{{ extraMonthly }}
Additional revenue per month, from the same traffic
Extra move-ins per month{{ extraMoveIns }}
Annual run rate{{ annualRev }}
Lifetime value of one month's extra move-ins{{ ltvMonthCohort }}
Revenue booked in year one{{ yearOne }}
How the math works
conversion = move-ins ÷ traffic
extra move-ins = traffic × lift
lifetime value = rate × length of stay
year one = extra move-ins × rate × months remaining, summed
Year one counts each month's new tenants only for the months left in the year, capped at your average length of stay. Results vary by unit count, occupancy and local market.
Proof
A 17-location operator moved 3.5 points, not one
Affordable Family Storage went from 2% to 5.5% on the same traffic, worth roughly $42,000 a month.
Read the case study