The Self Storage
Website Co.
1–3 locations · The Small Operator Program

High performing websites
aren't just for big operators.

Your website has one job: turn the person searching into a move-in. We design for that job, monitor move-ins, and improve performance.

This program gets operators with one to three facilities off the storEDGE, SiteLink or other dated template and onto a custom site built to convert.

Priced as a monthly line item, not a five-figure project.

Investment
$298 / month
Month to month. Cancel any time, no contract, no risk.
Covers up to three locations. Running more? See Multi-Location
✓SEO and AEO ready, so people and AI both find you
✓Analytics and conversion reporting, so you can see it working
✓Two hours of support a month, then $180 an hour
Custom design, not a template
SEO & AEO ready
Analytics & conversion reporting
Free design refresh with a 2-year agreement
The objection we hear most

“I don't get move-ins from my website, so why would I invest in it?”

01
→
The site was never built to convert
02
→
So it doesn't produce move-ins
03
→
It gets written off as an expense
04
↺
Stays untouched, keeps not working
Breaking the loop

Start with a site that converts.

Marketing only pays off when the site it sends people to doesn't lose them. We design out the five move-in killers first.

#5Unit feature roulette
#4Confusing unit lists
#3Broken or overloaded forms
#2Checkout redirects
#1Outdated, trust-killing design
Insight About 83% of Public Storage's 2024 move-ins came through their website. Source: Public Storage 10-K, FY2024
Before / after

The same facility, before and after

Scroll each one. The old site lists what you have. The new one lets a renter pick a unit at a real price and book it.

Before — the outdated site scroll ↓
Full scroll of The Attic Self Storage website before the redesign, an outdated design with a static rate list
✕Dated styling that could be any storage business
✕Static rate list, no way to pick a unit
✕Prices and availability go stale the day they're posted
✕Phone number and hours hard to find on mobile
After — custom build scroll ↓
Self storage website design for The Attic Self Storage after the redesign: unit finder with real prices, move-in special, facility photos, Google reviews and FAQs
✓Modern design built custom to the business, not a template
✓Dynamic unit selector, so renters pick the unit they want
✓Real-time prices and inventory, even without an FMS
✓Click-to-call, hours and directions fixed to the top on mobile
✓Ultimately, a better conversion rate
★★★★★5.0 on Clutch · Verified review

"The Self Storage Website Company's customer focus, honesty, and value were impressive."

Provided valuable insights into the client's website capabilities for targeted local marketing, and recommended ways to dig deeper into information the client hadn't considered.

K
Ken Schwenke
CEO, Wilson Legacy LLC
What's included

The whole offer, in one place

One number, nothing here billed as an upsell later. This is the site itself plus the groundwork that makes marketing and optimization work when you're ready for them.

Free design refresh after 2 years with a 2-year agreement

Sign a 2-year agreement and the redesign at the end of it is on us, at the same monthly, instead of an aging site.

$298 / month
No setup fee Month to month Cancel any time
Covers up to three locations. Running more? See Multi-Location
See full pricing →
✓ Custom site with a real unit selector and move-in path
✓ SEO and AEO ready, so people and AI both find you
✓ Analytics and conversion tracking configured day one
✓ Hosting, SSL and security
✓ Two hours of support each month, then $180 an hour
✓ Free design refresh after 2 years with a 2-year agreement
Add unlimited updates through our support agent for $98 / month.
Get started →

Not included, quoted separately

When you're ready, we can add these on.

Search ads

Google ads for searches like "storage units near me" within a few miles of your gate, so renters ready to book land on your unit finder.

Get a quote
Local SEO

Your Google Business Profile, map listing and reviews kept accurate and active, so you show up in the map results for your area.

Get a quote
SEO/AEO

Pages and content written around what renters in your town search for, so you rank on Google and get cited in AI answers without paying for every click.

Get a quote
Self storage website options

What your other options are

Typical market ranges for a single-facility operator. Note who actually does the work in each one — that's usually the difference that matters. Bring your actual invoice to the call and we'll do the real math.

This program
Done for you
FMS template site
DIY builder
Custom agency build
Up-front
None. No setup fee.
No separate build fee
$0, plus your weekends
$8,000–$15,000
Monthly
$298, cancel any time
$100–$300 per location, inside your FMS fee
$25–$60 + plugins
$150–$400 care plan
Who does the work
We do
You do
You do
They build, then hand off
Storage expertise
It is the only thing we build
Built for software, not selling
None
Not likely
Two years in
Free redesign after 2 years with a 2-year agreement
Same template, older
Yours to keep patching
Aging design, refresh quoted

Scroll sideways on a phone to see every column.

Research insight — Six in ten consumers said a bad website experience made them less likely to do business with that company at all. Vistaprint

FAQ

Questions about replacing your self storage website

01

Who builds custom websites for single-facility self storage operators?

The Self Storage Website Company builds custom websites for self storage operators, with a focus on one to three facilities and room to grow into larger portfolios. It costs $298 a month for up to three locations, then $49 a month for each location after that, month to month, with no setup fee and no cap on locations. That covers the design, a way for renters to pick a unit, hosting, security, analytics, and two hours of support a month.

02

Is the website that comes with my storage software any good?

It gets you online fast. These sites show live units and rates with little setup, but the designs are generic, hard to change, and rarely tuned for move-ins. The site is usually bundled into your software fee, which often runs $100 to $300 per location a month depending on your plan, so ask your provider what is included. A quick test: open your site on your phone and see if a stranger can pick a size and see a price in a few taps. If you get visits but few reservations, the template is the first thing to look at.

03

What are the alternatives to the website my storage software provides?

There are four, and they differ mostly in who does the work. DIY builders and WordPress usually do not come with a storage move-in flow, so renters often finish on your software's page.

Option Typical cost Who does the work
Storage website provider $298 a month for up to three locations, $49 each after, no setup fee The provider
Custom agency $8,000 to $15,000 up front, plus a $150 to $400 monthly care plan (typical range) The agency
WordPress with a page builder Hosting and plugins, plus your time or a freelancer You
DIY builder (Wix, Squarespace) $25 to $60 a month plus plugins (typical range) You
04

Can I use my own website with SiteLink and still take online reservations?

Yes. SiteLink's online move-in runs through its own SiteLink Store or Web Template pages, so a custom website can link renters there to finish. A custom website can also connect to SiteLink through the SiteLink API, which lets your site show live units and rates and keep the rental on your own pages. The API needs your permission and may need SiteLink's approval or carry a fee, so ask SiteLink for current terms. A unit selector built from your inventory list also works without either one.

05

Can I use a custom website with storEDGE?

Yes, with tradeoffs. storEDGE publishes API documentation, and the operator creates the access keys, so a custom site can show live units and keep the rental on your own pages. The lighter route is embedding storEDGE's own rental pages in your site. That takes less work, but those pages carry storEDGE's styling and rarely match a custom design. Your software provider may bill its own fee for API use, so confirm with storEDGE.

06

What happens to online rentals if I move off my software's website?

Online rentals keep working as long as your new site connects to your software. What changes is where the renter finishes. With a unit selector, the renter requests a hold and your office finishes the rental. With a frame or a redirect, the renter finishes on your software's page. With a full API integration, the renter finishes on your own site. Billing and tenant records stay in your management software. Anything that ends on your software's page loses some tracking, because analytics on your site cannot follow a renter through a frame or a redirect.

07

I just bought a storage facility. How do I get a website up?

Start with a twenty-minute call about your facility, your software and your market. Then comes design and build, typically two to six weeks from kickoff to launch, and the site goes live at $298 a month, month to month. Have your software name, unit sizes and rates, photos and domain ready. If you have no management software yet, the unit selector works from a simple inventory list and hold requests go to your office.

08

How long does a redesign take, and what does it cost?

Typically two to six weeks from kickoff to launch. $298 a month covers your site and up to three locations, then $49 a month for each location after that, with no setup fee and no contract. Two hours of support a month are included, then $180 an hour. Unlimited updates through our support agent are $98 a month. A full API integration is the one exception: a one-time build, typically $10,000 to $20,000 per management software. See full pricing.

09

Who can redesign my outdated self storage website?

The Self Storage Website Company redesigns outdated self storage websites for operators of any size, replacing the template with a custom design, a unit picker and move-in tracking. A 17-facility operator moved off SiteLink's own website onto a custom site with full SiteLink API integration, and conversion rose from 2% to 5.5%, a 175% increase.

Getting started

Start with twenty minutes on the phone

You leave that call knowing what we'd change and what it costs, whether or not you sign.

Get started →
STEP 01

Schedule a call

We pull up your current site, your FMS and your market. You leave knowing what we'd change and what it costs.

STEP 02

Design and build

A custom design around your brand and facilities, with your rate table, unit types and move-in path. Typically two to six weeks from kickoff to launch.

STEP 03

Go live

The site goes live and we keep it running: analytics and conversion tracking, hosting, SSL and security every month, with two hours of support included. Sign a 2-year agreement and the redesign at the end of it is on us.

A better site is the first step to more move-ins

Start by leaving the tired old template behind. Twenty minutes with us and you'll know exactly what a new design would change for your facility.

$298/mo month to month · SEO & AEO ready · conversion reporting · cancel any time

What else do you want to discuss?